How many of us specialize in something, only to realize that we’ve neglected it in our own lives?
I have a social business agency, I help brands use Social Media to accomplish business results.
I look at a client’s site and will give brutally honest feedback, yet my own agency website has HUGE gaping holes in the form of pages without content. I show brands their own Twitter accounts and Facebook pages, highlighting along the way the various missteps, gaps in communication, and unbranded profiles, yet my own company Twitter account lay dormant for days–and sometimes weeks–at a time.
It has to end
It embarrassing to neglect my own business. It’s embarrassing to leave empty pages on the web for weeks on end. It’s embarrassing to blog once every 3 weeks and counsel a client to blog more regularly. I never want to utter that stupid phrase “the cobbler’s children have no shoes.”
I once heard someone say “I’m doing my best” to which the person they were speaking with simply replied “are you?”
I could say “I’m doing my best” but that’s bullshit. If I was doing my best my site would be done, I’d be blogging regularly and I’d be able to stand by the results I’ve produced. All I see now is unrealized potential, and I’m over it!
Do you see yourself in this?
I’m not the only one. I’ve seen SEO companies with sites that don’t rank for shit. I’ve seen designers without color, fonts, or a logo. I’ve met copywriters without bios. Look at your own world and take note of where you’ve neglected yourself.
The children may have no shoes, but for the love of god, you are a cobbler, get your kids some damn shoes!