Spread the love

I used to have like 9 different websites that I would maintain and post content to. Now I primarily blog here and on True Voice Media.

Lately, I’ve been focused on this blog, and aside from the True Voice Media podcast, Conversations, I’d been ignoring the company blog.

Yesterday, I wrote a post sharing my perspective about a recent event getting a ton of publicity.

When I looked in Google Analytics I saw two interesting facts.

1.  Because of the post I wrote, truevoicemedia.com got nearly double the traffic in one day, than I did in the previous 30 days.

2.  This blog is getting more than 1000% more traffic this year than last year.  Every 30 days I am getting more than 10x the amount of traffic I was getting over the same period last year.

Attention

The formula is fairly straightforward.  The more I blog, the more I podcast, the more  I publish, the more traffic I get.

While this is my favorite place to write, I have been neglecting my other home base.  As a result, part of my Day in the Life has been focused in the wrong place.

It’s about time I start spreading the love again.

10 minutes

Today, I have a request, and it will take you 10 minutes, or less.

Every year, Drexel University showcases 40 people under 40 years old who are making a difference in the world. They are currently accepting nominations.

My request: If you feel moved to do so, please consider nominating me.  Go here: http://drexelmagazine.org/40u40/

Info You Would Need

My Address: 

125 N.3rd St, 3rd Floor

Philadelphia, PA 19106

My Email and Phone:

jeff@truevoicemedia.com

215-948-2012

My Age:

34 (I know, I know, I look 25-29)

My Headshot

Selfie zoom

or

Speaking

My Resume

Click to download

What you may also need to know

Many of you that read this blog probably know a little bit about me.  But you may not know exactly what it is that I do, or why I do what I do for a living. You may not know why I started my company, or what drives me to keep growing my company.

So if you feel like you don’t know enough about how I’m trying to change the world to nominate me, but would like to, please read on…

This is the brief introduction to the what, how and why of my career:

Starting with Grad School

I graduated from my MBA at Drexel in 2008, and by that time I already knew that Social Media had the potential to change the world.  I believed (and still believe) in the disruptive power of giving everyone a voice.  I knew people would rush to be heard, to share their views, and to connect with one another.

Early Work in Social Media

Before starting my company, I worked for two other companies, one, a management consulting firm, and the other, a PR firm.

In both cases I was fanatically passionate about how Social Media could change everything for the company.  I knew that an open and transparent company would not only be more appealing the customers and employees, but would also benefit from being more collaborative and connected.

The Birth of my Company

I started my company in 2011 after being laid off from the Public Relations firm.  They had hired me as the Director of the Social Media Practice Group, but within a matter of months, it became clear that we viewed Social Media through entirely different lenses.

So in March of 2011, I started my company, True Voice Media. Philadelphia (and beyond) needed an agency that focused on using Social Media to drive business results, while at the same time bringing a new level of respect and connectedness with customers and employees.   We couldn’t just stuff Social Media into the PR or Advertising box, or use this two-way platform to talk AT people.

Today…

Today, I get paid to think.  I work with companies to design strategies to accomplish their individual business goals, not just marketing goals.  I help them understand how social media tools are best used in their specific situation.

I was talking about Social Business back in 2008 before the term Social Business was even in use.

I do what I do because Social Businesses benefit everyone, including the company itself:

  • They have more marketplace brand awareness because both customers and employees share information and experiences.
  • They generate more leads because they expand the company’s touchpoints beyond “official” marketing and sales channels  which empowers the entire company to bring in and find new opportunities.
  • They have better products and services because they listen to feedback from customers and employees.
  • They provide better customer service because they use technology to be faster and more responsive.
  • They have more engaged and loyal customers because they are given the opportunity to participate in the success or failure of the company, and value being heard and appreciated by a company that is responsive to their needs.
  • They have more engaged and purpose driven employees because they can see the mission of the company unfold in real time everyday, are acknowledged for their contributions and therefore take ownership in the success of the company.
  • They have greater social awareness because they understand the causes that are important to their employees and customers.

In Summary

If only 30% of businesses in this city, or any city, became Social Businesses, it would change the world.  It would set a new precedent work what work could be, and what interacting with a company could be.

I believe the work that I’m doing can fundamentally change the face of business everywhere.

The Turnaround

I had a rough 7-10 days recently.

I was down.

There was turbulence in my personal life. I was stressed at work. I hurt my back working out and was in pain.

Everything felt out of balance.

For the first time, in a very, very long time, I felt out of control and pessimistic about my chances of turning everything around.

…and just like that

The turnaround was swift.

The issues in my personal life seemingly evaporated or turned around as quickly as the wind changes direction.

Both my motivation and focus returned following the resolution of my personal issues. Work came under control quickly.

I went to the chiropractor, and after two sessions I can turn my head again and the pain has diminished substantially.

Everything fell back into balance.

What caused the change?

I’m going to chalk up about 25-30% of the shift to luck, chance, chaos theory, and the unexplainable. Some things just worked out naturally.

The rest was can only be attributed to my amazing friends and professional connections.

Several conversations, with several friends, put me in an entirely different mindset and changed my perspective.

I was able to see the situations for what they were.  I was able to let go of the thoughts that didn’t serve me.  I got clear again.

Once I was clear, everything else seemed to fall into place.  Perspective dictates everything.  Find the people that keep things in the right perspective.